Last updated 1 month ago
Orlando, FL - -- The 17th Annual Personal Chef Conference, the nation's most attended event for Personal Chefs, will attract hundreds of cooking professionals from around the country to Orlando this summer. This highly educational and exciting event, hosted by the
United States Personal Chef Association (USPCA), will be conducted August 22 through 25 at the Rosen Plaza Hotel.
The
Personal Chef Conference is designed to empower entrepreneurs in the cooking industry with classes and networking that help them craft their Personal Chef businesses. Personal Chefs are practical economic solutions for busy professionals who do not have the time to prepare their own meals and do not want to constantly run up expensive restaurant bills.
The Conference opens channels of communication among industry personnel to share new business ideas and ways to enhance professional kitchen skills. The classes range from crafting beers to using social media to market your business.
Building on the experiences of prior years, the 2013 Personal Chef Conference will present a series of guest speakers who understand kitchen creativity, cookbook writing, catering, planning events and even the art of food photography. Some of the speakers will be
I.D.E.A.S. founder Bob Allen, Best selling authors
Dr. Jeffery Magee, author
Del Sroufe, author
Susan Southerland, photographer Helene Dujardin, food stylist Tami Hardeman...and many, many more! Each guest speaker brings a wealth of experiences to the conference designed to inspire other Personal Chefs.
The Personal Chef Conference will be held at the
Rosen Plaza Hotel across from Pointe Orlando on International Drive, which is close to such celebrated national attractions as The Walt Disney World Resort, Universal Studios Florida and SeaWorld. The conference is within walking distance of several restaurants, specialty stores and various entertainment venues, providing a memorable and eclectic Orlando experience for conference attendees.
The USPCA is based in Orlando and attracts membership from over 70 percent of America's full-time Personal Chefs. For more information please call 800-995-2138
Become A Member - Click Here
Find A Local Chapter- Click Here
Last updated 3 months ago
Social media is one of the things that a lot of us like to think we've got figured out, but very few businesses actually do. It's such a new form of communication that marketers are constantly playing catch-up. As business owners, we need to go where the people go, but that can change drastically in a matter of months.
If your social media marketing plan boils down to “Post on Facebook, Twitter, and LinkedIn every now and then,” we're sorry to say, but that's not really a plan. That's only very small part of a social media marketing plan and you need to act now.
To have a successful plan for social media, you essentially need four things: A goal, an outlet, messages, and a way to evaluate. Let's briefly look at how that works.
The Four Keys To A Successful Social Media Marketing Plan
-
A Goal: You can't have a plan unless you're trying to accomplish something. WHY are you using social media? Are you trying to generate sales, create leads, or just get the word out about your company? Make some concrete goals like “25% higher lead generation through social media” to give you guidance and direction.
-
An Outlet: As we said, you go where the customers are. That means you need to be constantly tracking who is using which social media services. The Nielsen Group puts out a yearly report on online activities, which is a great place to start. Look for the services with user demographics that most closely match your own target markets. Closely monitor these studies, since those demographics can change rapidly.
-
A Message: What are you trying to say? Your messaging or content should both promote your brand identity, as well as pushing for whichever goals you're trying to accomplish. Your message should be service agnostic. That is, pick a universal few core messages and then adapt them to each individual service.
-
Evaluation: A successful social media plan requires feedback and evaluation. Look into obtaining social media collaboration tools or reach out to a social media expert allowing your company to track the results of your social media efforts. This isn't simply reporting for its own sake: constantly re-evaluating and refining your strategies is a requirement for a successful social media campaign.
George Tsafonias is the owner of www.LocalOnlineGuy.com a Digital Marketing and Social Media consulting agency providing concept, planning, development and implementation of digital online and social media communications.
So, if you're uncertain about your social media plan, don't BS yourself take a step back and look at the Big Picture and get a plan together. Once you know where you're going and which services will get you there, social media becomes a lot easier.
Last updated 4 months ago
We hear all the time is how valuable your social audience is especially the Facebook audience and we try so hard and spend so much time to gather new fans to our fan pages.
-
Sponsored Stories - You can highlight an action that has already taken place. This is best used to get your fans to take action.
-
Page Posts- This starts of as a post which a company then promotes. Best for clear call to action, and promoted to anyone.
-
Promoted Posts- Again starts as a post on your company page, however can be used to promote to fans or fiends of fans driving them to your fan page.
-
Marketplace Ad's-Side bar advertising these ads lead to a page or website. Promote fan pages or product sales.
Well hope that made some sense. As always if you can add to the post we would love your feedback.
George Tsafonias is the owner of www.LocalOnlineGuy.com a Digital Marketing and Social Media consulting agency providing concept, planning, development and implementation of digital online and social media communications
Last updated 4 months ago
With the 2013 Super Bowl now confirmed between the San Francisco 49ers and Baltimore Ravens I thought this might be a great time to offer up some tailgating history and statistics. Since I am a visual learner like most people I thought this infographic below from Nationwide Insurance says it all.
Funny how it lists Baltimore as the # 1 best tailgating city so not sure if that is an omen or not.
George Tsafonias is the owner of www.LocalOnlineGuy.com a Digital Marketing and Social Media consulting agency providing concept, planning, development and implementation of digital online and social media communications.
Last updated 7 months ago
Well Facebook is kicking it up a notch by now offering Facebook Gifts. I think this is a fantastic way to give a little something when needed whether for a birthday, new job and just as a thank you.
Its a pretty simple process as easy as 1, 2, 3
-
Step # 1- Pick out the perfect gift, add your message like a card and it's ready to ship and no address needed. Facebook offers some great selections to select online from some of the biggest retailers from $5.00 and up from coffee to clothing and more.
-
Step # 2 - Then your friend get notified via text or Facebook Your friend enter their own shipping info and can swap for a different size, flavor or style before the gift ships. Digital items can get downloaded.
-
Step # 3- The give gets delivered and what's cools is you get notified that they got the gift and of course you can post it on their page.
Cool selection of gift retailers.
I think social commerce is great and will explode here in the coming years. We spend so much time on social networks why wouldn't it be a marketplace to buy services. Also the big Facebook push is perfect just in time for the biggest purchasing time of the year.
According to Social Commerce Today "social commerce helps businesses realize their word of mouth potential (i.e. the referral value component of total customer value), which can be worth 44% of how much each customer is worth to you"
George Tsafonias (Director of Marketing) IEG Group helps develop and manage online eCommerce business for companies worldwide. Our Multi-Channel solution which supports both direct and partner channel sales is designed to maximize online revenues and help your company sell more online.
